Skyword is in the business of Content Marketing and offers different tiers of platform services to clients.
Skyword Marketing was looking to elevate their brand marketing overall style through a centralized digital brand guideline book and to create net new branded templates for ease of usage. The assets needed to have their templates be on point with quality content and design at the forefront.
The objective was to improve the overall design, increase the usage by the Skyword Sales Team, and improve ease of marketing asset creation.
The target audience was Skyword's Sales, Marketing, and Services teams, VPs and above (Senior Marketers at enterprise level organizations and digitally savvy people).
I created assets that are clean, simple, and aesthetically uniformed, based on the newly created brand guidelines. I created reusable templates that are easy to maintain and well instructed on usage. I took existing pieces and re-imagined their vantage point, which resulted in a creative, cutting edge look that invites viewers on a visually appealing journey.
Brand Book - Skyword Brand Guidelines 2023.
PowerPoint Presentation - Skyword Brand PowerPoint Templates.
Iconography - Skyword Brand 2023 Icon Library.
Social Media - Skyword Brand Social Media Cards.
Email Marketing - Skyword Brand Email Banners.
Sales One-Pager - Skyword Brand Sales One-Pager.
